Illustrator “Katie”

Since we made a question, we have kept on developing our ideas. And we realized that there’s no answer for that question but continuous development.

A week ago, we went safeway and coals to do research of tick marks. To collect different kind of mark, we were looking all over the stores.
It is true that people tend to ignore that kind of mark when they purchase the products.
However it still works on people’s perception.
Although there was some mark which certificate the quality or information of products, many of them didn’t have that certification.It means that many companies use those of tick marks to just advertise them.

We had a talk with Adam last Friday after class.
We actually were stuck to develop our ideas at that time.
We got not only inspirations but also good advise through the talk.What he said to us was design perspective.
Here’s some his ideas.
Many of tick mark don’t reflect reality.
Although it means nothing, still people like it and buy it.
There are many examples from that we found like ‘environmental report’ and ‘hospital grade’. They are uselessness but still design.

Another interesting idea was that,
most people know the “fat free” mark and what it means but the funny thing is whether it says 97% or 98% it still has a fat in product. And the companies never say ‘3% fat’ or ‘2% fat’.
This is kind of branding that make people buy the products.
Also this is our work to make information design.

What we will do is making product in different way.
Before make the product, we will research more marks and create one which we will use our products.
Make something like real that means nothing.
To work in different areas, we will make a product for each.

I hope that our ideas will present well in final exhibition.

Refresh!!!

In this week, actually we got stuck on our project.
Although we have changed ideas week by week, we almost decided what we would do.
We were struggling for searching ideas about making an good advertisement.

However, the talk we had with Adam in the class made us disappoint. During last few weeks, our idea was to make a new company and an advertisement.
The idea from very first question was on the right way but it is true that we didn’t really develop more ideas after we decided our outcome.
It was time to refresh our work.
So I was worrying about the things we have done so far because we couldn’t use them.
I felt like lose a direction of my way.
What Adam asked us while we’re talking with him was ‘thinking’.
I didn’t really get it at first because it seemed we think enough.
So I was thinking of that word again.
And I realized that this is not we want to get from this class because we have no development if we just keep this idea.
Until this week our all concern was about the outcome not process and development because we tried to answer for our question.
However that wasn’t the point of this work..

What’s the point of the work..?

Anyway one thing really clear is it’s impossible to say this is the work we should read a brief carefully and follow it but rather the work we should keep think. (My opinion is that we are so used to making only outcome after we get the brief. This typical work might make us unable to develop further or…maybe, we got the wrong point of work before-_-;)
Although it was really stressful, was good time to refresh our work. We are planning to do more research for the idea and think further.