Illustrator “Katie”

Research (another question from global warming)

All people recognize global warming but truth is they don’t really think it is serious.
There are some opinions about the reason from different people.

“Legendary business guru Tom Peters’ web log has an interesting discussion going on that starts by suggesting the issue is “poorly marketed”, and has a “weak brand”.
“Personally, I like the phrase “Global Weirding” as it implies that a) We’re not entirely sure what the heck is going to happen, and b) whatever it is, it’s may be weird and problematic. What do you think?”
-Nick Aster (http://www.triplepundit.com/pages/marketing-global-warming-001091.php)

I like to read not only article on the Internet but also people’s comments because it is another good way to know current people thought and get ideas.

Here’s one of the comments to the guy above.

“Global Warming is way too mild of a term. We need to use the term: Global Overheating. When our cars overheat and we ignore the warning lights, our cars will soon stop running because we will have destroyed the engine. Our overheating of the earth warning lights has been on for too long. If we keep ignoring the warnings, it may be too late. Life as we know it will soon come to an end.” » Tom at May 4, 2005 11:21 PM
Here’s old Research about problem with marketing global warming.

ENVIRONMENT Canada spends a good part of its $600-million annual budget cranking out the message that nature is good, man is bad, and global warming is a live threat to life on the planet. The department’s Web site is totally dedicated to planting fear of global warming and the looming climate crisis.
Despite a decade of unrelenting publicity, the vast majority of Canadians are barely aware of climate change, those that are aware don’t know what it is, and almost nobody feels it’s an urgent national issue.
Fixing the name occupied a bit of time. Climate change is just too general, too vague, too meaningless, too benign. Mr. Victor suggested a national contest to rename climate change, perhaps along more menacing lines. The conclusion here seemed to be that if this movie had a new title, say, The Godzilla Effect, it might have a better chance of capturing the public’s imagination and attracting a bigger audience.
(http://www.sepp.org/Archive/reality/gwmktg.html)

This research I found on the Internet were very interesting to me and made me think our topic again. So I printed them out and showed our group members. It was a good chance to rethink ideas and a presentation.

During 7 weeks, we’ve changed our ideas again and again.
However this week we made a final decision what we really going to do with our topic.
My opinion was if the global warming fails to market it to people, why don’t we make an AD for that?
The ad we want to make is about global warming but it’s actually not for general people.
It means we are the company who sell ideas for the other companies to advertise themselves and global warming to people. (It is a confused statement anyway-_-;)

To market us, we are planning to make an advertisement.
-Make company’s name and logo
-Make a marketing statement
-Make an advertisement for marketing
-Prepare a good presentation to advertise the company

We were making poster to develop our ideas until this week but it was hard to find the point of the work.
Also we’re not sure about presentation of our idea.
So we needed to meet again and talk.
Although we got some problem, we also got a breakthrough, which can help our work to develop.
Thankfully, Adam and Mike really gave us many advices. (It really helped us because I was really stressful to think)

First, what we decided to do was work separately to concentrate different area of work.
Because we not only have some works we have to do but also it’s hard to have a group meeting and find the same point of topic.
(I think It would be good to have different type of presentation under the same question-“who is making money out of global warming?”)
Though we had many ideas and topics before, we needed to narrow them down for focusing more our question.
So Julia and I decided to work together with one topic.(“what are they really doing?”)
We will make short film like documentary that we can show our ideas.(what they really doing and how they market global warming)
To make that, we are paling to do some interview and ask their opinions
What we expect in this work is make whole story fake.
What I have done so far is brainstorming about storyboard but was not easy because I tried not to make it real story.
I hope I can keep some of my works like posters in this new presentation.
When I got an idea about this, I was thinking it would be good to have nice skill to edit many images and even video.
So if I can, I hope I can use new computer program to this work.

Easter Holiday Week!
went AGIDEA’-'was soooo~good time to have a lot of inspirations!
Also I watched the film called Un Inconvenient Truth.
-

Week5, we decided to make some posters like public service advertising.
So our group members made each poster whatever they want to try.
What we meant by these work was they could be one of advertising or campaigns from companies.
Although they were not really good quality, it rather helped to convey the meaning of our answer.
It was a really interesting work, so we are planning to keep this work as much as we can.

Last week, to get some ideas for my work, I was doing some research about famous international companies like coca-cola and McDonald.
This research helped me to get not only information but also inspiration of my work.

Actually until last week, I was trying to make new product, which can help reduce the global warming. However there was really no product to help global warming and it seems like impossible.
In my opinion, what companies doing to make money by global warming is not make new product but show their ideas to people how they will change on global warming issue.

This is my idea.
When the global warming becoming issue in the world, some of companies make public service advertising to enhance brand value and image.
Also, some of them change their strategies to appropriate way under the circumstance. So they start to change their products, which less affect environment, even create new product.
As a result of that, it leads to promote people to buy more products.